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The Camera Does the Rest: How Polaroid Changed Photography
PDF Download The Camera Does the Rest: How Polaroid Changed Photography
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Review
"As Buse argues in his smart and engaging The Camera Does the Rest: How Polaroid Changed Photography, amateur picture taking was originally conceived of as 'a form of play'....Looking at a Polaroid is unlike looking at any other picture because a Polaroid has that which a photograph is supposed to lack: an aura. Each shot is singular, unrepeatable; each life, a story; each image, a measure of hungry, sucking time." (Harper's)"The Camera Does the Rest is the best kind of cultural study, and refreshingly jargon-free. Buse steers a course between the mockers and admirers, and brings concision, shape and clarity to a complex subject through his skillful plundering of the enormous Polaroid archive in Harvard Business School's Baker Library. This well-illustrated, handsomely produced book is rich in facts, speculation, and anecdotes." (Times Literary Supplement)"Scholarly yet joyful.” (Wall Street Journal)"Mining the Polaroid archives in the Baker Library Historical Collections, Harvard Business School, Buse researches how Polaroid cameras were marketed, the aesthetics of the Polaroid print, and the social rituals associated with owning and taking instant images. Other books detail the life of Polaroid’s founder Edwin H. Land and examine the company’s distinctive milieu; this scholarly cultural history is distinguished by Buse’s background in performance studies. The author is less interested in studying pictures than he is in thinking about the performative moment of taking and sharing instant photos, an aspect unique to Polaroid—until digital photography came into existence—an innovation that led to Polaroid’s demise but was also facilitated by instant film. For readers interested in photography history, the cultural history of technology, innovation, and business history." (Library Journal)"Critic and theorist Buse’s fine examination of the cultural history of Polaroid technology, The Camera Does the Rest, considers the societal forces at work as the company succeeded and failed, from the launch of its first camera in 1948 to its existence today. Scholarly and philosophical, the book is an intriguing read, although not a casual one. Buse’s answers offer insights into our interactions with technologies over time, as well as new ways of understanding the evolution of contemporary shutterbugs." (American Scientist)"?Polaroid is a technology whose sun has set. It casts long shadows nevertheless, and in this afterglow Buse pursues two lines of inquiry, both fascinating....One may debate the relative powers of the photograph when treated as a memento, or as a tangible object, or as a social act—and the history of the company reads like a précis of popular image technology in the 20th century. But, as Buse demonstrates, in being so different from so many other kinds of photographs, the Polaroid helps to reveal what photography has been, and what it does." (The Nation)"The Camera Does the Rest takes a deep dive into Polaroid’s corporate archives to reveal the company’s transformative influence on the photographic process. This book covers all of the cultural perceptions and scientific discoveries that made Polaroid something very special and leaves us with a clear sense of its lost pleasures, too. For Buse, Polaroid is not just an object of nostalgia, it is a catalyst undeniably linked to the massive changes we've seen in social rituals and imaging technology in our lifetime." (American Photo)"The Camera Does the Rest is a well-researched and thorough history of Polaroid photography, covering both the technical aspects of the cameras and their film, and the influence of this technology on society. It’s generously illustrated but is by no means a coffee-table book. Instead, it’s a serious history and analysis of the Polaroid phenomenon, and each illustration is included to make some point.” (PopMatters)"Buse poses a linked series of questions, and the answers and reflections about the industrial, social, cultural, and artistic responses to Polaroid tell its unique history from its rise to its fall. His intelligent, thoughtful, well-written essays provide the framework for an excellent overview of the subject." (Choice)"The Camera Does the Rest has a richness of detail and language. Buse turns to myriad unconventional but vivid sources in his effort to resurrect just what it felt like to make, pose for, and view Polaroid images. This experience of instant photography is his true focus, and he addresses it from multiple, new, persuasive perspectives. In so doing, he makes the magic of the Polaroid moment vivid for those readers for whom that era is now a faint memory and for those readers too young to have experienced it. To my knowledge, the book has no peers in evoking the lost moments of Polaroid photography. While this alone makes it a mighty contribution to the study of visual culture, I would suggest that, in addition, the archeological approach Buse takes to his topic serves as an excellent model for scholars seeking in its archaeological approach, how to recuperate the novelty experienced when now familiar technologies were once new." (Technology and Culture)
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About the Author
Peter Buse is professor and head of performance and screen studies at Kingston University, London. He is the author of Drama + Theory and coauthor of The Cinema of Alex de la Iglesia and Benjamin’s Arcades: An unGuided Tour, as well as editor of Ghosts: Deconstruction, Psychoanalysis, History. He lives in London.
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Product details
Hardcover: 320 pages
Publisher: University of Chicago Press; 1 edition (May 16, 2015)
Language: English
ISBN-10: 022617638X
ISBN-13: 978-0226176383
Product Dimensions:
6 x 1.1 x 9 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
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Amazon Best Sellers Rank:
#542,736 in Books (See Top 100 in Books)
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